The Why's of

 Webflow

Here’s why you’ll fall in love with Webflow as your Web platform of choice.

//  The problem

Goodbye Template Websites

Webflow was born in 2013 as an answer to the template and plugin-based platforms like WordPress: slow, cumbersome, always breaking and in need of (paid) developer love.

Cookie-cutter
template visuals
Junk code slows down load time & SEO
Waiting for weeks to launch new pages
Updating CMS like a jigsaw puzzle
Constant & costly maintenance required
Inconsistent design and patchwork functionality
//  HELLO WEBFLOW

Deploy + Design + Code in One Flow

One Web platform with the cleanest and most efficient hosting and code structure that can be built — but with a visual editor that makes websites look just like they were designed.

01

World-class hosting

Find safe haven in Webflow's global AWS-backed infrastructure, with 99.99% guaranteed uptime and NSA-level security out of the box.

Fast as a Ferrari

Webflow websites are lightning-fast, which is great for your users and even better for search engines.

Safe as a Volvo

Security and peace of mind included. No security updates, plugin maintenance or points of failure.

Available as a Taxi*

Powerful CDN with 99.99% SLA ensures global availability for content, assets, and every fancy animation.

02

No plugin-or template-fest

Plugins & templates are the McDonald’s diet of web design: quick and cheap, but really bad for you. Break free from the plugin-template trap with Webflow and save yourself headaches down the road.

No updates, no worries

No need to update your software or manage plugins. Everything works out of the box by design (and Webflow updates the infrastructure for you).

No useless junk code

Each page starts as a blank slate, even cleaner than most hand-coded websites (no boilerplate). The visual editor doesn’t add any extra code.

SEO & performance

Powered by clean, semantic HTML and CSS, Webflow websites load fast on every divide and are easy to crawl for search engine spiders.

03

Clean code,
CMS & handoff

Handing a half-coded website to another developer can be tough. Ditto for multi-platform spaghetti hell that also has designers in the picture. With Webflow, nothing is ever lost in translation.

Talking the same talk

Developers (or your team) taking the hand-off don’t need to spend days orienting themselves to the previous dev’s habits.

Design to code

The visual designer is as intuitive to designers as it is to developers, resulting in pixel-perfectly translated Web experiences.

Developed in no time

Way more value per developer hour, with shorter release schedules and quicker feedback cycles.

//  how we do it

Meet the Client-First Framework

Client-First is a leading (and community-revered) system of practices and guidelines for building Webflow websites. It’s the brainchild of Finsweet, arguably the hardest-rocking Webflow agency in the world.

Project organization into folders

Smart & maintainable class naming

Standardized processes across pages

Scalable, manageable projects & collab

Research * Design * Deve
Research * Design * Deve
//  War of the W’s

Webflow vs. WordPress

The real (yet poshly opinionated) comparison the modern B2B marketer battling stack pains has been waiting for.

SEO-friendly
Plugin dependent

We already touched upon SEO, but it’s worth reiterating: Webflow websites are engineered for SEO out of the box, while WordPress needs plugins like Yoast just to cover basic functionalities.

Update zen
Maintenance madness

Complete serenity from endless updates, security fixes, and plugin chaos. Everything works out of the box.

 Born responsive
Mobile-afterthought

Webflow makes creating responsive designs a breeze, ensuring your website looks great on all devices. Unlike WordPress, which often requires additional plugins and customization.

 Visual builder
 Shortcode overload

Webflow's visual builder allows you to design and develop simultaneously, eliminating the need for tedious shortcodes (and the resulting code bloat)

Design freedom
Shortcode overload

Webflow empowers you to create unique designs without being confined to pre-built templates that look the same at 1st, 2nd and 3rd glance. Yikes!

Efficient CMS
 Clunky backend

Webflow's intuitive CMS makes content management a breeze for both developers and content editors.

#notalk  #nocode  #noexcuse

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